Candid Conversation with FFG’s Marketing Manager

LJ Peña shared some info that he received from a candid conversation with FFG.

“Hey peeps – I wanted to share the details of a conversation I had with Evan Johnson, the Marketing Manager from Fantasy Flight Games. Evan reached out to me a couple of days ago, with the intent of increasing the communication between FFG and the Legion Community. I focused my questions down to 5 specific areas – which I will copy here for you to read! Hopefully you enjoy what you see!

#1 – Updates on Delays: Alright, so this is one that Matt has been addressing but could still use some improvement. For example, the community still has no idea when Dewbacks (who had to be repacked due to incorrect base sizes) will be released, other than “soon”. The problem was identified in August and their release was delayed, but an update would be great. The mystical paint set to match that you partnered with Army Painter to produce is another good example. The same thing goes for releases that happen early, like Rex and Count Dooku which were announced for Q1 2020, but are now coming out on the 15th of this month. Any reason why they were pushed up? We would love to know that kind of stuff too!

Answer: Dewback Riders have actually just finished the repack, and the Dewback Rider Unit Expansion is shipping out from our warehouse now. Once products ship out from our warehouse, the release dates are pretty solid, so we’re looking at having the Dewback Riders wide release on November 22. Paint set with Army Painter is still happening, and I have it on good authority that it should release on Black Friday, November 29. This is not yet locked in, as it has not yet shipped from our warehouse, but we’re close and we should know for certain early next week. Regarding Count Dooku and Rex, the distribution and sales unit simply saw an opportunity to move these releases up. Sorry I can’t get too much into that one, it really just comes down to “business reasons.”

#2 – General transparency on release dates: So this one is sort of addressed above, but we would like to see an increase in hard date announcements from FFG. The only time we get a hard date is from the Spanish website – the upcoming page on the English website is largely noted as useless, with the only good warning being “shipping now”. Getting hard dates from FFG, rather than random store owners online (which can get real messy) would be awesome.

Answer: For sure. We’ve historically been hesitant to give release dates since products commonly move around quite a bit. However, I can give you an expected release month for every announced product, with the caveat that these things can change. So don’t place money on any of these or anything like that!

– Count Dooku / Rex – November 15

– Dewback Rider – November 22

– Legion Paints – November 29 (tentative)

– Upgrade Expansions, Luke Skywalker / Darth Vader Operatives, Imperial Bunker, Crashed Escape Pod – December

– Phase II Clones, B2 Super Battle Droids, AAT, TX-130 – February

#3 – Continued spotlight on the Development team: I mentioned this in discord, but please please continue to get Luke, Alex, and the rest of the team out there whenever possible. One of my favorite parts of this past worlds was getting to talk to Derrick about sculpting, and I think a focus on the unsung heros of this game would certainly get a positive reception. I know the podcasters would love to set up interviews, but something that comes straight from FFG would also be well received.

Answer: Yeah, I’m happy to help set up interviews, and we’ll get them in the channel mentioned below in #4.

#4 – Some sort of bi-weekly engagement between FFG reps and the discord community would also be very well received. We set up an “FFG relations” channel between the admins and the reps with an FFG tag (Matt, Luke, Derrick). I think this avenue might be a great one to get questions answered quickly and efficiently between you and the wider community. More important, if you want to put something out early, you can hand that over to an admin and we can announce for you.

Answer: I love this idea, and I think I’m going to suggest that we do something similar with the other Discord channels that I’m reaching out to. This would really help facilitate future communication. In the future, I would love if I can just post information like I’m sharing in #1 and #2 and get it out to all the admins simultaneously for further dissemination.

(Note – this conversation was had with Discord in mind. There is no reason why we wouldn’t share anything with the Facebook / Reddit / FFG Forum community as well!

#5 – The opposite of #3: Can we put some focus back on the players, creative minds, and leaders of the community that help make Legion an exciting group to be a part of? I believe interviews and other spot light type articles have happened before, and more in this vein would be an awesome way to acknowledge people that put so much love into this game.

Answer: This would be great to do! The only reason we haven’t really done this is a lack of knowledge on who to reach out to. Happy to work with doing interviews of prominent players / tournament winners, spotlights on interesting lists, well-painted armies, etc.

I had permission from Evan to share everything above with this community. Please feel free to disseminate far and wide – and be on the lookout for more as we continue to develop this relationship with FFG! And thanks again to everyone for being great!

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